MIAMI, May 14 /PRNewswire/ --TwentyTenVIP.com has launched the only Priority Access VIP Program for FIFA's World Cup in South Africa starting June 11, 2010.  "With a Twenty Ten VIP card, members can enhance their World Cup experience.  For an average of $30 a day they can get beyond the velvet rope by bypassing the line into clubs and restaurants, and go where their match tickets can't take them," said Felix Brambilla Chief Executive Officer of Overseas Travel International. 
  As the world questions security during the South African event the twenty ten concept directs members to the safest and most prestigious venues while keeping them off  the streets.  Twenty Ten VIP was created to offer visitors priority access to the most popular clubs and lounges in South Africa during the 2010 World Cup.  "This does not replace what travelers have planned when they land in South Africa, this will only add to their experience," said Brambilla.  In addition, the Twenty Ten VIP card gives members access to an around-the-clock concierge network that will provide much needed services before and during their trip to South Africa.   Multi-lingual concierge services include, but are not limited to: priority access to restaurants, invitations to private events and official parties, priority ground transportation, security detail and excursions.
  The personalized, stainless steel Twenty Ten VIP card will be available to World Cup fans starting May 1, 2010. Twenty Ten VIP is backed by Overseas Travel International and Cape Town Productions Together they have traveled from Bloemfontein to Durban, Polokwane, Johannesburg and its surrounding cities to Nelspruit, Port Elisabeth and Cape Town to secure access and privileges for Twenty Ten VIP members.  

One effort last year for instance, involved retailer OfficeMax Inc., which tested the use of a challenge-response technique at point of sale terminals in several hundred of its stores.

Such efforts come even as card issuers and the major credit card companies are coming under slowly mounting pressure to move to chip-and-PIN technologies. Chip-and-PIN transactions involve the use of smartcards that have embedded microprocessors rather than magnetic stripes to store cardholder data.